Carl has used ChatGPT for about three years (paid) and Claude for a year, for coding help, troubleshooting, content, and website design. On Shopify projects he set up AI customer support agents and automated workflows that answer product questions and guide customers toward checkout when no one from the team is online.

He is building a live Shopify store with AI-created images and AI-coded features beyond the stock theme, and his past web work includes SEO and site work for businesses in Australia and the US.